PriceTravel Holding, the fastest-growing travel distribution company in Latin America, announces its participation in the upcoming edition of the International Tourism Trade Fair, FITUR 2025.
This year, a company delegation will be attending on behalf of its B2B Wholesale brand, PriceTravel Connect, a business unit focused on hotel distribution through API/XML integrations.
Throughout the event—one of the most important global gatherings for tourism professionals—the company will strengthen its collaboration with commercial partners and key industry players.
It is worth highlighting the significant achievements made by PriceTravel Holding over the past year with the launch of its brand PriceTravel Connect, marking a major milestone in its history within the tourism industry. Among the most notable accomplishments are:
International Expansion: The company strengthened its footprint in new markets, onboarding clients from around the world—including the Asian market, which grew by more than 65% compared to 2023. This expansion has allowed the company to broaden its reach and reinforce its global positioning.
Portfolio Growth: In 2024, the company added 30,000 new high-quality properties to its hotel content, enhancing the diversity and quality of options available to its clients.
Sales Growth: Over the year, the business unit experienced double-digit growth in the number of transactions.
“We are thrilled to return to FITUR, the world’s most important tourism trade show, with a strengthened value proposition and an 80% increase in bookings through the PriceTravel Connect brand compared to 2023. This success is the result of our team’s joint efforts and our firm commitment to service excellence,” said Juan Socas, Commercial Vice President at PriceTravel Holding.
Ivonne Arriola, Wholesales Director, added: “It’s important to highlight that PriceTravel Connect has a robust portfolio of over 45,000 hotels under direct contract. This offering spans more than 120 destinations—primarily across Latin America, the Caribbean, the United States, and Europe—ensuring a comprehensive and diverse selection to meet client needs.”
The achievements recorded in 2024 represent a significant step toward even stronger performance in the future. In 2025, the company will continue to pursue new projects, maintaining a focus on innovation, customer satisfaction, global expansion, and strong investment in next-generation API technology to continue delivering exceptional response times.
