PriceTravel Holding, the fastest-growing travel distribution company in Latin America, announces its participation in the upcoming edition of the ANATO Tourism Showcase, taking place from February 26 to 28 at Corferias in Bogotá, Colombia.
As every year, the company’s presence at the fair is essential to showcase and strengthen its growth and expansion strategies, made possible through close collaboration with its key business partners, including over 400 meetings scheduled with a delegation of more than 35 executives.
The company reports a highly successful 2024, further solidifying its position as a global travel distribution leader—thanks to its strategic approach and ongoing technological development.
“We are ready to meet with the industry’s top leaders at the 44th edition of ANATO. We arrive with a strengthened and high-quality value proposition, driven by a broad portfolio of differentiated products and significant investments in technology to deliver a better user experience,” said Juan Diego Zapata, General Manager for Colombia at PriceTravel Holding.
PriceTravel Holding continues to play a key role in the development of tourism in Colombia and maintains its position as the leading travel distribution company in Latin America, with the aim of further diversifying its global offering.
At ANATO 2025, the company will showcase its full portfolio of brands:
- TiquetesBaratos.com and PriceTravel.com, its B2C platforms focused on end consumers.
- PriceAgencies, designed for retail travel agencies, which now counts more than 12,000 affiliated agencies in Colombia, Mexico, Peru, and the United States.
- PriceTravel Connect, a brand specializing in B2B hotel distribution through API/XML integrations, offering innovative solutions for wholesale travel agencies.
- PriceAffiliates, the B2B2C unit that provides white-label booking engines to more than 300 partner companies, helping them enhance their offerings.
Through these brands, the company seeks to promote the visibility, value, and reach of each business unit within its broader model.
Notably, in the final quarter of last year, PriceTravel Holding announced its global expansion plans, targeting key markets such as the United States, Argentina, Brazil, Chile, Ecuador, Peru, and Uruguay. This move reinforces the company’s vision to position itself as a key global player in the travel industry.
“Our goal for 2025 is to once again achieve double-digit sales growth. To make this happen, we will remain focused on our expansion strategy, with priorities including accelerating our direct contracting plan and continuing to invest in advanced AI-powered technology to enhance the customer experience and improve responsiveness to market demands,” added Rafael Durand, COO of PriceTravel Holding.
With this historic investment in technology, artificial intelligence, and personalization, travelers will undoubtedly benefit from experiences increasingly tailored to their individual tastes and interests—starting from the moment they choose their next destination.
