PriceAgencies, the B2B retail business unit of PriceTravel Holding, recognized the most outstanding travel agencies in Colombia with the “PriceAgencies Awards 2025” during the ANATO Tourism Showcase.
With the attendance of more than 100 guests, the most prominent wholesale travel brand in Colombia hosted the third edition of these awards, highlighting the fundamental role that travel agencies play in the country’s tourism industry.
Juan Socas, Commercial Vice President, and Zoraida Cedeño, Agency Manager at PriceTravel Holding, presented commemorative plaques to 50 travel agencies selected for their outstanding sales performance during 2024.
“With this third edition of the awards, we reaffirm our commitment to the growth of travel agents, who are key to the evolution of the sector as they remain at the forefront of traveler needs and market trends,” stated Zoraida Cedeño, Agency Manager at PriceTravel Holding.
PriceAgencies continues to strengthen its relationship with over 12,000 affiliated agencies across Latin America and the United States, offering a robust sales platform with efficient processes and an optimized user experience. In addition, it remains committed to diversifying its product portfolio and maintaining competitive commissions—ensuring success and profitability for its commercial partners.
In 2024, the company reinforced its close engagement with travel agencies through more than 20 on-the-road events in various Colombian cities, gathering over 2,500 agents. It also organized over 15 incentive trips, both domestic and international, giving agents the opportunity to experience first-hand the products and services they promote.
During the awards event, PriceAgencies executives also shared key strategic plans for 2025, with the objective of continuing to deliver the most comprehensive and competitive value proposition for travel agents in the market.
Through initiatives like these, PriceAgencies reaffirms its leadership in travel distribution and its ongoing commitment to the growth and professionalization of the tourism sector in Colombia and the broader region.
