PriceTravel Holding, a leading travel distribution company in Latin America, announces a strategic collaboration with Amazon Web Services (AWS) to transform its operations and enhance its technological infrastructure, aiming to improve the experience of its customers and business partners across the region.
This collaboration will enable PriceTravel Holding to leverage AWS cloud technology to optimize scalability, security, and efficiency of its digital platforms. In doing so, the company reaffirms its commitment to innovation and digital transformation in the travel industry.
“The main reason for this collaboration was our constant pursuit of excellence in customer service. AWS offered us cutting-edge technology and unique cloud infrastructure, allowing us to scale quickly, be more flexible, and improve the experience for customers across our various business lines,” said Sergio Sánchez, CIO of PriceTravel Holding.
PriceTravel Holding will continue implementing AWS artificial intelligence and machine learning solutions to automate repetitive tasks, improve response speed, and personalize customer service. AWS scalability will allow PriceTravel Holding’s call center to operate on a pay-as-you-go model, ensuring operational efficiency and the ability to adapt to peak demand seasons without wasting resources.
“We are proud to drive innovation for leading organizations like PriceTravel Holding by providing access to the most advanced infrastructure and technologies, including artificial intelligence. Over 100,000 customers worldwide use our AI services to innovate and continue growing,” said Rubén Mugártegui, General Director of AWS Mexico.
Beyond the call center, the integration with AWS will benefit other key areas within PriceTravel Holding, enabling faster decision-making and the development of tools for travel agencies (B2B), affiliated companies (B2B2C), and end customers (B2C). This global infrastructure will facilitate the company’s expansion into new markets.
Sánchez added: “The impact of this collaboration is already reflected in concrete metrics. Thanks to the implementation of Amazon Nova Canvas integrated with Amazon Bedrock, PriceTravel Holding achieved advertising-to-booking conversions valued at $700,000 in sales revenue, with notable growth in the Colombian market where previous campaigns had generated lower results.”
With the implementation of these innovations, PriceTravel Holding and AWS mark a milestone in the travel industry, establishing technology as a fundamental pillar for the sector’s development and reaffirming their commitment to operational excellence and continuous innovation.
