In celebration of Travel Agent Day in Mexico, PriceAgencies, the B2B unit of PriceTravel Holding, recognizes and honors the essential role of travel agents, whose experience, dedication, and professionalism continue to drive the growth of tourism in Mexico and Latin America.
“On this Travel Agent Day, we reaffirm our deep appreciation for agents, whose expertise and commitment are key to the continued, solid growth of the travel industry,” said Zoraida Cedeño, B2B Retail LATAM Director at PriceTravel Holding.
PriceAgencies offers exclusive access to more than 500,000 hotel options worldwide, direct connectivity with airlines, dynamic flight + hotel packages, preferential rates, flexible payment options, and features designed to optimize sales management.
As part of its evolution, PriceAgencies continues to innovate and invest in automation, personalization, and artificial intelligence—enhancing efficiency and offering an increasingly intuitive experience tailored to the needs of both travel agents and today’s travelers.
Verónica Barrón, Travel Agency Manager for Mexico at PriceTravel Holding, added: “At PriceAgencies, we believe technology is the main driver to transform the way we work with travel agents. Thanks to artificial intelligence and data analysis, we better understand their needs and purchasing habits, allowing us to offer a more personalized, efficient, and results-oriented experience.”
“Additionally, we are continuously expanding our product offering and reinforcing our service levels, because we understand that our agents’ success is also our success,” she added.
In the first half of the year, PriceAgencies conducted over 300 virtual and in-person training sessions, reaching more than 2,000 travel agents. These initiatives aim to provide practical tools, product updates, and effective sales strategies.
The company also organized more than 20 incentive trips to key destinations such as Cancún, Cozumel, Guadalajara, Manzanillo, and Puerto Vallarta, as well as international destinations including Houston, Miami, Punta Cana, and Cuba. These experiences allow agents to live the trips they sell—transforming them into better-prepared ambassadors ready to close successful sales.
“We want to remain an active part of their success. That’s why we’ll continue investing in technology, product, and service to deliver an increasingly complete and efficient platform that strengthens their daily work and supports tourism across all our markets,” Cedeño concluded.
PriceAgencies continues to position itself as a comprehensive technological solution within PriceTravel Holding’s growth strategy—providing travel agents with a robust, scalable platform aligned with the latest industry trends.
