For the second consecutive year, PriceTravel Holding and NYC Tourism + Conventions join forces to launch the promotional campaign “With Love + Liberty, New York City.” This initiative warmly invites travelers from across Mexico to discover and explore this iconic U.S. destination. With a shared commitment and industry expertise, both organizations continue to successfully promote tourism and encourage sustained growth.
New York City offers a vast array of cultural, sports, and entertainment activities year-round, making it a top destination for Mexican travelers. In 2024, 547,000 visitors from Mexico traveled to NYC.
Over the past year, bookings to New York City through PriceTravel Holding have seen triple-digit growth, placing it among the company’s top five destinations in the United States.
“We are thrilled to have been selected as the tourism partner in Mexico to support New York City’s destination marketing strategy. This collaboration allows us to activate a variety of initiatives across our distribution network, encouraging more Mexican travelers to discover and enjoy all that the city has to offer,” said Rafael Durand, COO of PriceTravel Holding.
Nancy Mammana, Chief Marketing Officer at NYC Tourism + Conventions, commented: “New York City is the most welcoming, diverse, and vibrant destination in the world. With this new campaign, we are proud to invite Mexican travelers to NYC and remind them that the five boroughs are ready to welcome them with open arms. Selecting PriceTravel Holding as our strategic partner not only strengthens our destination’s promotion on a regional and global scale, but also allows us to leverage their robust distribution channels to reach a broader audience. This important alliance reflects our shared commitment to showcasing the unique attractions NYC has to offer the world.”
The campaign will run from February to May 2025, and will include out-of-home media such as billboards, kiosks, digital displays, print ads, airport placements, and digital platforms, as well as the company’s own channels—including PriceTravel.com for end consumers, PriceAgencies and PriceTravel Connect for retail and wholesale travel agents, respectively, and PriceAffiliates, its white-label business unit. Additional promotional activities will be announced soon.
The campaign’s goal is to effectively reach travelers interested in exploring the vast tourism offerings of New York City.
In 2024, New York City welcomed 64.3 million travelers, generating an estimated $79 billion in total economic impact, including $51 billion in direct traveler spending, and supporting over 388,000 jobs in the leisure and hospitality sectors. The city is expected to receive 67.6 million visitors in 2025, marking a full recovery of its tourism industry.
Campaign page: https://www.pricetravel.com/ofertas-de-viajes/new-york-city
