PriceTravel Holding, the fastest-growing travel distribution company in Latin America, announces a new strategic alliance with Civitatis, the leading online platform for booking tours, activities, and guided experiences in Spanish across more than 160 countries.
Through this partnership, PriceTravel Holding adds over 90,000 carefully curated activities in 4,000 destinations worldwide to its tour portfolio, significantly enriching its global travel experiences offering.
Since its founding in 2008, Civitatis has served more than 40 million satisfied customers and is widely recognized for its commitment to quality, variety, and service excellence. Thanks to this agreement, customers across PriceTravel Holding’s business units will gain access to a broader range of activities to enhance their journeys—including cultural tours, culinary experiences, outdoor adventures, and unique local encounters beyond just the iconic destinations.
“We are very excited to collaborate with Civitatis, a company that shares our vision of providing travelers with access to the best tourism experiences. This partnership strengthens our commitment to continuous innovation and diversification of our offering to meet the needs of customers around the world,” said Rafael Durand, COO of PriceTravel Holding.
Verónica de Íscar, Chief B2B Sales Officer at Civitatis, stated: “As part of our expansion strategy in Latin America, forging a strategic alliance with a market leader like PriceTravel Holding is key. This collaboration enables us to leverage synergies and drive mutual growth across the region.”
By integrating Civitatis’ rich content with the technological capabilities of PriceTravel Holding, the companies will deliver personalized, optimized travel experiences, merging innovation and quality to exceed customer expectations.
“PriceTravel and Civitatis are joining forces to revolutionize the travel industry. This alliance allows us to offer Mexican travelers an unprecedented and high-quality selection of travel options by combining PriceTravel Holding’s extensive vacation package inventory with our wide range of activities. Together, we become the ideal partner for planning unforgettable adventures,” added Juan Rossello, Country Manager of Civitatis Mexico and Business Development US & Central America.
The integration has already begun, and Civitatis’ activities are now available to millions of customers booking through PriceTravel.com, as well as to the 12,000+ retail travel agents operating through the PriceAgencies platform and over 300 affiliate companies using the PriceAffiliates booking engine powered by PriceTravel Holding.
This alliance enables both companies to reach more travelers worldwide, further strengthening their leadership in the travel industry and delivering unforgettable experiences to global explorers.
